Profit Without Burnout
The group coaching programme for cafe and bakery business owners to double their profit, without burning out
You didn't start your food business to work all the hours and barely scrape by
Yet here you are. Juggling rotas, ordering the butter, fixing the coffee machine and wondering if you'll make any money this month.
​
You love what you do but the way that your business is operating is draining you. And it isn't sustainable. Time to change that.
Introducing
Profit Without Burnout
A 6 month group coaching programme for food business owners who are overworked, underpaid and ready to finally earn the money that matches the blood, sweat and tears that they have poured into their business.
​
Built on the 5-part framework that I used to double the profit in my own business. Designed to help you restructure your business for profit, clarity and freedom, without sacrificing your creativy or values.
​
This is for you if:
​​​
✅You love what you do but the long hours are draining
✅The money you are making in your business doesn’t match the time and energy you put it
✅You swing between thinking that maybe it just isn’t possible to run a financially successful food business and thinking it is possible, but you must be doing it all wrong
✅Seeing the amount of profit you make in a year feels a bit depressing
✅You want to run a business that does good in the world, but it sometimes feels as if that’s incompatible with making a decent living in the food industry
✅You know things need to change, but you don't know where to start
✅You craving expert guidance, structure and a group of peers that get it
​​
​​
What you'll get
✅A 6 month structured programme based around the framework I used to double the profit in my own business
✅ Twice monhly group sessions delivered over zoom where you'll learn how to build profit into your business with coaching to help you implement everything you're learning in real time
✅ Two 1:1 strategy sessions
✅ Exclusive 'Build in you Profit' Spreadsheet to help you create sustainable profit in your food business
✅ A private MemberUp community space, a calm and focused environment for coaching, learning, and connecting without the noise of social media
Who am I?
I’m Rosie, founder of Rosie Kingdon Coaching and co-owner of Stones Bakery.
​
Over the past 18 years, I’ve grown Stones from a market stall to a thriving bakery and café business with two locations and 20+ staff.
I know exactly what it takes to make a food business work financially—and now I want to help you do the same.
.jpg)
My ethos
I have been running Stones Bakery for 18 years alongside my partner, and have learnt a lot along the way. Once upon a time I used to imagine that making delicious baked goods with love and care would be enough. The reality is that having an amazing product is only half the battle.
​
As a business owner there is a huge amount to deal with. From finances, to marketing, managing a team and operations. The food and hospitality industry has some unique challenges and trying to navigate those challenges can feel like a lonely and frustrating road at times.
​
Most of us didn't get into this because we thought it would be easy money; we wanted to build a business that we are passionate about and does some good in the world. That shouldn't have to mean abandoning work/life balance or working yourself into the ground for very little money.
The Framework
The 5-Part Framework to Build a Profitable, Sustainable Food Business
​
Over 6 months, we’ll walk through my five-part framework designed specifically for busy café and bakery owners. Each phase builds on the last to help you step out of the overwhelm and into clear, confident ownership.
​
01 — Build Profit In
​
We start by lifting the lid on your numbers. No shame, no unnecessary jargon. Just clarity. You’ll discover where your money is going, what your business actually needs to be profitable, and how to plan for financial success. This is your foundation, without it, everything else falls flat.
​
02 — Products & Price for Profit
​​
Next we'll look at your counter and menu. We’ll refine your product mix and pricing strategy so that every item contributes to your bottom line.
​​
You’ll learn how to:
​​
-
Stop undercharging (without scaring off customers)
-
Reduce waste
-
Design a menu that sells and serves your profit goals
​
03 — Lead a Lean, Empowered Team
​​
Your team can be your greatest asset, or your biggest drain.
Here, we’ll look at how to:
​​
-
Build a rota that aligns with your sales and profit goals
-
Hire, train and lead with confidence
-
Create a culture where your team feels valued, so they stick around. You’ll go from by-the-seat-of-your-pants-management to empowered leader.
​
04 — Streamline Your Operations
​​
Time to plug the leaks. You’ll learn how to:
​
-
Control your costs
-
Tighten up systems and workflows
-
Create a business that runs smoothly — even when you’re not there. Because chaos shouldn’t be your business model.
​
05 — Boost Sales Strategically
​
Only once your business is built to hold more revenue do we focus on getting more revenue.
We cover sales strategies that are proven to work for independent cafés and bakeries — no gimmicks, no marketing fluff.
​
You’ll discover:
-
What actually moves the needle for footfall and average spend
-
How to create repeat customers and loyal fans
-
Sustainable sales tactics that don’t burn you (or your team) out
Each step is designed to work in the real world of small, independent food businesses — where your margins matter, your time is precious, and your passion is non-negotiable.
The transformation
What could Profit Without Burnout mean for you?
​
-
Earning the money and the time freedom to take holidays
-
Actually being able to switch off from work every now and again
-
Being able to pay your bills without endless worry
-
Feeling like the business that you love, loves you back
FAQ
1. What makes this different from other business coaching programs?
This isn’t a generic business course—it’s a tailored, coaching program designed specifically for bakery and café owners. You’ll get personalized guidance, real strategies that actually work in the food industry, and ongoing support to ensure you implement what you learn.
​
2. Will this really help my business make more money?
​
Yes! This programme is all about profitability—my goal is for you to walk away with a clear plan, which you are already implementing, for doubling the profit in your food biz.
​
3. I’m just starting my bakery/café. Is this for me?
​
If you’re in the early stages of your business, this programme will help you set up the right financial and operational systems from the start—so you don’t waste time making costly mistakes.
​
4. What if I can’t afford it?
​
The strategies you’ll learn will help you increase your revenue and cut unnecessary costs meaning this program can pay for itself within a few months. I also offer payment plans to help spread the cost.
​​
5. Do I need to be good with numbers to do this?
​​
Not at all! I’ll break everything down into simple, practical steps—my goal is to make it easy for you to understand your numbers and make smarter business decisions.
​
6. My business finances are a mess and we’re making a loss; I’m embarrassed!
​
It doesn’t matter where you in your business are or how bad things are, I’ve seen it all before. We all imagine everyone else has their shit together and it’s just us that’s struggling. They haven’t and it’s not! There will be no judgement or disapproval from me, just a friendly helping hand to help you transition from chaotic and short on cash to organised and profitable.
​
7. How do I sign up?
​
Message me via the website contact page, on Instagram @rosie.kingdon or send an email to rosie@rosiekingdoncoaching.com to book your spot.
