Profit Lab
More profit without guessing your way there
Profit Lab is the membership for food business owners who want clearer numbers, better decisions and a more profitable business.
If you've been meaning to get on top of your numbers, this is your opportunity to do it in a structured, supported way - not all at once, and not alone.
Enrollment is currently closed
Join the waitlist to be first to here when it opens
£49/per month, cancel anytime
You can be busy, have decent sales, and still feel like the money is never quite there.
You may be working long hours, carrying a lot of responsibility, and making endless decisions but still not paying yourself properly or feeling clear on why the business is not producing more profit.
That is an exhausting place to run a business from.
And it is more common than you might think.
Most food businesses do not have an effort problem. They have a structure problem.
That might look like:
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labour costs that are too high
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margins being slightly too tight across key products
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pricing that has not kept pace with reality
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overheads that have crept up unnoticed
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no clear profit target being worked towards
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not having a simple way to see what the numbers are saying
When those things are not visible, it becomes very difficult to make calm, confident decisions.
You end up reacting instead of leading.
Profit Lab is where that starts to change.
Your business should not feel this hard financially
£49/per month, cancel anytime
What Profit Lab helps you do
Inside Profit Lab, we look at your business in a practical, structured way so you can:
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understand your key numbers clearly
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see where profit is now and what needs to change to improve it
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identify where profit may be leaking
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make better decisions around pricing, products, labour, operations and sales
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stop relying on hope, hard work and guesswork to improve the financial outcome
This is not about becoming obsessed with spreadsheets.
It is about building enough clarity to make better decisions, then following through on the ones that matter.
At the heart of Profit Lab is The Profit Path.
This is the core curriculum inside the membership, designed to help you move from unclear numbers and reactive decision-making to stronger profit and steadier cashflow.
Rather than giving you a scattered library of useful but disconnected information, The Profit Path gives you a clearer route through the areas that matter most.
Inside The Profit Path, we focus on the core drivers of profit:
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numbers and financial clarity
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pricing and products
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team and operations
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sales
So instead of trying to fix everything at once, you can focus on the right things in the right order.
The Profit Path
What happens when you join?
You begin by building your Money Map.
This simple spreadsheet helps you pull together your key numbers, understand your current position more clearly, and see where the pressure points and opportunities are.
For many owners, this is the first time they have properly seen what their business is actually doing.
From there, you use The Profit Path to work through the core drivers of profit in a structured way, with support as you go.
That means you are not just learning about the business in theory.
You are making decisions inside your real business, with your real numbers.
What's included?
Your membership includes:
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The Profit Path - the core curriculum to help you understand your numbers and improve profit over time
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Money Map - a simple tool to help you see your current position more clearly
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Monthly strategic owner session - practical teaching, real examples and hot seat coaching
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Weekly Zoom drop-in coaching sessions - regular support to ask questions, get unstuck and keep moving
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Templates and tools - including the pricing calculator, Build Profit In template and other practical resources to support pricing, planning and profit decisions
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Community space - a place to ask questions, share progress and learn alongside other food business owners
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Regular bonus workshops
Everything inside Profit Lab is designed to help you apply what matters - not just consume more information.
My work has helps food business owners feel more in control, understand their numbers more clearly, and make better decisions in their businesses.
"I was clueless before I joined Rosie's PWB. She gave us valuable information and spreadsheets that helped me see where we stood and what mistakes we were making. It has been so informative and helpful for my business and has changed the game for me. A weight has been lifted and I feel much more in control now." K
"When I came across Rosie, I hadn't worked in hospitality for long. Having someone with 15+ years of experience was invaluable. Rosie provided a clear framework that was easy to use and understand, and it helped me quickly see where we were losing and making money. Her input has been invaluable for the growth of our business - and my sanity." S
Most owners do not need more generic advice.
They need:
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a simple structure for looking at the business properly
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support to interpret what they are seeing
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help deciding what to do next
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accountability to keep going when the week gets busy again
That is very hard to create on your own when you are already inside the day-to-day running of the business.
There is always a reason to delay.
A busy week. A staffing issue. A quieter month. A sense that you will look at it properly when things calm down.
But vague financial stress rarely improves on its own.
It improves when the business is understood more clearly and decisions start changing accordingly.
Profit Lab is not about giving you more information to sit on a shelf.
It is about helping you make better financial decisions in your actual business - with clearer numbers, a practical framework, and regular support to help you apply what you learn.
In many food businesses, one useful change can easily outweigh the monthly cost.
That might be:
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a pricing adjustment
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a clearer view of margins
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spotting a problem earlier
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improving product mix
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making one better decision because the numbers are finally easier to understand
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At £49/month, Profit Lab is designed to be a low-risk way to get ongoing support and improve the financial performance of your business steadily over time.
What clients say
Why this works better than trying to sort it out alone
Why this is worth £49/month
Who Profit Lab is for
Profit Lab is for you if:
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you run an independent bakery, cafe or restaurant
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your business is established enough to have numbers you can look at
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you feel it should be making more money than it is
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you want to understand what is going on financially, even if that feels uncomfortable
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you are ready to start making decisions from clarity rather than stress
You do not need to be confident with numbers.
You do not need to have everything organised perfectly.
And you do not need to already know what the problem is.
You just need to be willing to look properly.
Who Profit Lab is not for
Profit Lab is probably not the right fit if:
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you want someone else to fix things for you without your involvement
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you are not in a position to give even a small amount of time each month to understanding your numbers
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you are curious, but not yet ready to engage with what the business is really showing you
There is no judgement in that.
But Profit Lab works best for owners who are ready to get honest about what is happening and start changing it.
Common questions...
I am not good with numbers. Will this still help me?
Yes. You do not need to be an accountant to benefit from Profit Lab.
If you can run a food business, you are capable of understanding the numbers that matter here. The aim is not to make things more complicated. It is to make them clearer.
What if my numbers are a mess?
That's very common. You are not expected to arrive with everything beautifully organised. The point is to start seeing the business more clearly from where you are now.
What if I do not have much time?
You do not need to overhaul your whole business overnight.
Profit Lab is designed to help you make better decisions steadily, with support and structure.
The goal is not perfection. It is progress.
What if I feel embarrassed about how little I know?
Many food business owners have never been taught how to understand this side of their business properly.
This is a practical, supportive space to start looking at it without judgement.
Why now?
There is rarely a perfect time to get on top of your numbers.
For most food business owners, there is only the point where you decide you are tired of carrying the same uncertainty month after month.
It is very easy to keep meaning to look at profit properly:
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when things are a bit less busy
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when staffing settles down
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when the next cashflow wobble passes
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when you have "more time"
But financial clarity usually does not arrive by accident.
It comes from looking properly at what the business is doing, getting support to interpret it, and making better decisions from there.
If you know your business should be making more money than it is, Profit Lab gives you a structured place to start.
Start here
If you have been meaning to get on top of your numbers for a while, this is your opportunity to do it properly.
Not all at once. Not alone. And not by guessing.
Join Profit Lab for £49/month and start with The Profit Path, your Money Map, and weekly support to help you put it into practice.
£49/per month, cancel anytime