Profit Lab
If your business isn’t making enough money and you’re not sure why, this is where you fix it.
If you've been meaning to get on top of your numbers, this is your opportunity to actually do it in a structured way.
£49/month. Cancel anytime.
You can be busy, have decent sales, and still feel like the money is never quite there.
You may be working long hours, carrying a lot of responsibility, and making endless decisions but still not paying yourself properly or feeling clear on why the business is not producing more profit.
That is an exhausting place to run a business from.
And it is more common than you might think.
Most food businesses do not have an effort problem. They have a structure problem.
That might look like:
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labour sitting too high
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margins being slightly too tight across key products
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pricing that has not kept pace with reality
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overheads that have crept up unnoticed
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no clear profit target being worked towards
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not having a simple way to see what the numbers are saying
When those things are not visible, it becomes very difficult to make calm, confident decisions.
You end up reacting instead of leading.
Profit Lab is where that starts to change.
Your business should not feel this hard financially
What Profit Lab helps you do
Inside Profit Lab, we look at your business in a practical, structured way so you can:
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understand your key numbers clearly
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identify the gap between where profit is now and where you need it to be
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see where profit may be leaking
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make better decisions around pricing, products, labour, operations and sales
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stop relying on hope, hard work and guesswork to improve the financial outcome
This is about building clarity, then using that clarity to make changes that actually move the business forward.
What happens when you join?
You begin by building your Money Map.
This is a simple spreadsheet that helps you pull together your key numbers, see your current position more clearly, and identify the gap between your current profit and your target profit.
For many owners, this is the first time they have properly seen what their business is actually doing.
From there, we work through the core areas that affect profit in a structured cycle.
Each month, the focus is on one of the key drivers of profit:
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numbers
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pricing and products
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team and operations
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sales
So rather than trying to fix everything at once, you focus on the right things in the right order.
What's included?
Your membership includes:
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Money Map - a simple tool to help you understand your current numbers and profit gap
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Two live sessions each month - one strategic owner session with teaching and hot seat coaching, and one Q&A session
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Short training videos - practical guidance you can work through in your own time
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Templates and tools - including the pricing calculator and Build Profit In template
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Community forum - a space to ask questions, share progress and learn alongside other owners
Everything is designed to help you apply what matters, not just consume more information.
Who Profit Lab is for
Profit Lab is for you if:
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you run an independent bakery, cafe or restaurant
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your business is established enough to have numbers you can look at
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you feel it should be making more money than it is
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you want to understand what is going on financially, even if that feels uncomfortable
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you are ready to start making decisions from clarity rather than stress
You do not need to be confident with numbers.
You do not need to have everything organised perfectly.
And you do not need to already know what the problem is.
You just need to be willing to look properly.
Who Profit Lab is not for
Profit Lab is probably not the right fit if:
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you want someone else to fix things for you without your involvement
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you are not in a position to give even a small amount of time each month to understanding your numbers
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you are curious, but not yet ready to engage with what the business is really showing you
There is no judgement in that.
But Profit Lab works best for owners who are ready to get honest about what is happening and start changing it.
Why this works better than trying to sort it out alone
Most owners do not need more generic advice.
They need a simple structure for looking at the business properly, support to interpret what they are seeing, and help deciding what to do next.
That is very hard to create on your own when you are already inside the day-to-day running of the business.
There is always a reason to delay.
A busy week. A staffing issue. A quieter month. A sense that you will look at it properly when things calm down.
But vague financial stress rarely improves on its own.
It improves when the business is understood more clearly and decisions start changing accordingly.
Common questions...
I am not good with numbers. Will this still help me?
Yes. You do not need to be an accountant to benefit from Profit Lab.
If you can run a food business, you are capable of understanding the numbers that matter here. The aim is not to make things more complicated. It is to make them clearer.
What if my numbers are a mess?
That's very common. You are not expected to arrive with everything beautifully organised. The point is to start seeing the business more clearly from where you are now.
What if I do not have much time?
You do not need to overhaul your whole business overnight.
Profit Lab is designed to help you make better decisions steadily, with support and structure.
The goal is not perfection. It is progress.
What if I feel embarrassed about how little I know?
Many food business owners have never been taught how to understand this side of their business properly.
This is a practical, supportive space to start looking at it without judgement.
Start here
If you have been meaning to get on top of your numbers for a while, this is your opportunity to do it properly.
Not all at once. Not alone. And not by guessing.
Join Profit Lab for £49/month and start by building your Money Map.
£49/month. Cancel anytime.